GRIPPED / COVER
A place on the cover
2022 · Volume 24, Issue 3
Cover photograph by Tim Banfield. Gord McArthur at Lakit Lake, B.C.
DESTINATION CASE STUDY / CRANBROOK
Three sports.
One destination.
PHOTOGRAPHY & EDITORIAL
CRANBROOK / BRITISH COLUMBIA
Climbing, mountain biking and trail running.
A destination story told through photographs and words.
DESTINATION PARTNER
Cranbrook Tourism
PROJECT
Destination photography
& editorial storytelling
LOCATION
Cranbrook
British Columbia, Canada
MY ROLE
Photographer, writer
& trip producer
THE DESTINATION
More than
one way outside.
I pitched Cranbrook Tourism a complete destination trip, bringing together climbing, mountain biking, trail running and the local places that make a visit feel like Cranbrook.
I have now worked with Cranbrook Tourism twice. Across those collaborations, the work has connected photography, editorial storytelling and social content. The published examples below include a Gripped cover and features in Canadian Cycling and Canadian Running.
PRODUCTION & DISTRIBUTION
From the pitch
to the whole trip.
I coordinated the logistics and talent within an overall project budget, with day rates allocated for the people in front of the camera.
We shared the visit in real time, connecting the trails with coffee shops and local restaurants such as the Firehall that support the mountain biking community. The coverage gave people a sense of the wider experience, from time outside to where to spend the rest of the day.
Cranbrook Tourism has also used one of my mountain biking photographs for city postcards and on the side of its tourism vehicle, extending the life of the work beyond the original visit.
01 / CLIMBING
On the rock.
02 / MOUNTAIN BIKING
Into the forest.
Above the town.
03 / TRAIL RUNNING
Room to run.
04 / EDITORIAL COVERAGE
From the field.
Onto the page.
Published photography and destination stories in Gripped, Canadian Running and Canadian Cycling. These magazine pages show the work in its editorial context.
CANADIAN CYCLING / FEATURE
Extend or Get a Jump on the Season in Cranbrook
December 2022 & January 2023 · Volume 13, Issue 6 · Pages 14 to 16
Words and photography by Tim Banfield. Opening page from the supplied editorial tearsheet.
Read the tearsheetCANADIAN RUNNING / PLACES
Cranbrook, B.C.
January & February 2023 · Volume 16, Issue 1 · Pages 22 to 23
Words and photography by Tim Banfield. Page 22 from the supplied editorial tearsheet.
GRIPPED / CLIMBING FEATURE
B.C. Rock: Guaranteed Rugged
On the Road to Canada’s Biggest Bolted Climb
August & September 2022 · Volume 24, Issue 4 · Opening pages 32 to 33
Story by Brandon Pullan. The opening text visits Lakit Lake and Cranbrook and mentions Tim’s involvement as a photographer.
Photograph of the printed opening spread supplied by Tim Banfield.
05 / DESTINATION USE
Out in the world.
Cranbrook Tourism carried the photographs into visitor materials and vehicle branding. The examples below pair printed pieces with the supplied vehicle wrap design proof.
Back where it began.
The finished postcard, held at the same trail where I made the photograph.
Postcard & trail map
The same mountain biking photograph on a printed city postcard and the Cranbrook Trail Map.
Vehicle wrap design proof
The mountain biking photograph carried onto a tourism vehicle wrap. This supplied design proof shows the passenger side treatment.
CRANBROOK TOURISM / FEEDBACK
In their words.
“We worked with Tim on some photography and storytelling for our destination where Tim’s talent and professionalism was at the forefront. Beautiful photography and carefully crafted words helped peel back the curtain on what Cranbrook has to offer as an up and coming destination. Tim’s visit resulted in stories in Canadian Cycling and Canadian Running magazines, as well as a photo cover in Gripped. We would welcome the opportunity to work with Tim again.”
Kristy Jahn-SmithExecutive Director, Cranbrook Tourism at the timeTestimonial · November 2022
Image feedback from a separate later Cranbrook shoot.
“Images are great.”
Sven SloeserwijMarketing Coordinator, Cranbrook Tourism at the timeNovember 2023
YOUR NEXT DESTINATION PROJECT
Planning a destination story?
Tell me about the place, the experience and the people you want to reach. We can talk through photography, storytelling and next steps.