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01
HiFi · v1
Why liners matter
A boot fitting explanation moves from the shell and buckles to the liner, with skiing footage for context.
Download reel 720p MP4 ↓INTUITION LINERS / UGC CREATION
Intuition
Liners.
Product knowledge, different creative treatments and a clear reason to watch.
UGC reels for Intuition, with whitelisted ads run through Trybe.
“Videos look great, Tim - converted on the first day!”
BRAND
Intuition Liners
MY ROLE
UGC creation
DELIVERABLES SHOWN
Six original edits
Plus a shorter ad test
PROJECT MODEL
Whitelisted ads
Run through Trybe
01 / THE CREATIVE
Useful product stories.
Different ways in.
I created these reels for Intuition Liners, bringing together product explanation, direct to camera delivery and footage of the liners in context.
The edits approach the product through fit, warmth and the idea of replacing worn liners rather than the whole boot. Different openings, visual treatments and endings give the story more than one way to reach a viewer.
02 / THE REELS
Six edits.
Watch the work.
Four standalone edits and two versions of Keep the Boots, each with a different ending. Press play to load a reel. Sound and captions are part of the edits.
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02
Showcase · v1
Keep the boots
Worn liner details, fitting footage and direct to camera delivery build the case for replacing the liner.
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03
Focused edit · v1
Warmth
Cold mountain footage, product detail and fitting footage put warmth at the centre of the story.
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04
Three Reasons · v2
Three reasons
A three part explanation of cost, comfort and confidence in an existing boot setup.
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05
Product ending · v2
Keep the boots
The Keep the Boots concept with a closing product shot. One of two call to action versions.
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06
Talking CTA · v2
Keep the boots
The same core edit with a direct to camera call to action and a pointing down ending.
Download reel 720p MP4 ↓03 / PAID DISTRIBUTION
Creator content.
Brand amplification.
Intuition is using these reels as whitelisted ads, with the project run through Trybe. The October 30 performance dashboard reported 14 active ads.
The creative gives the brand a set of product stories and call to action variations for paid distribution. The two Keep the Boots versions retain the same core story, then finish differently: one on the product, the other with a direct call to action.
- Creation
- Vertical UGC for Intuition Liners
- Variation
- Product explanations, distinct treatments and two CTA endings
- Distribution
- Whitelisted advertising through Trybe
04 / LEARN & REFINE
From a winning ad
to the next test.
I identified the best-performing ad in my Intuition set, reviewed the retention and click data, then looked at how the edit could work harder for the brand.
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THE ORIGINAL AD / NOVEMBER 6 SNAPSHOT
What the data showed.
The ad was already generating clicks and conversions. But the retention curve showed viewers dropping away, while the product call to action only arrived at 35.8 seconds.
Average watch time was 18.3 seconds. That gave me a clear editing opportunity: keep what was working and bring the liner recommendation and CTA forward.
Metrics shown are for this original ad. The reporting period and ad spend were not provided. Conversions were reported separately; no conversion rate or return on ad spend is inferred.
THE REVISION / 19.5 SECONDS
The same advice.
A faster route to the CTA.
I tightened the 38.6-second original into a 19.5-second version, preserving Jacob’s explanation of when a liner replacement makes sense.
- Keep the opening and the expert.I retained the ski hook and Jacob’s shell-fit explanation, with his identification as a boot fitter at SkiUphill in Canmore appearing earlier.
- Remove the slower sections.I cut the lengthy inspection list and the repeated ending, while keeping the distinction between a boot that fits and a liner that needs replacing.
- Show the product and ask sooner.The liner close-up and recorded shopping CTA now start at 16.7 seconds, 19.1 seconds earlier than the original.
| Timing | Original | New cut |
|---|---|---|
| Runtime | 38.6s | 19.5s |
| CTA starts | 35.8s | 16.7s |
RESULTS PENDING This is the next version to test against the original on cost per conversion. The shorter edit is complete; a performance improvement has not yet been measured.
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Earlier campaign context · October 30, 2026
These are the earlier project dashboard figures, separate from the November 6 results for the original ad above.
- Average hook rate
- 49.7%
- Average watch time
- 9.8s
- Click-through rate
- 1.91%
- Impressions
- 7.4K
- Link clicks
- 143
- Active ads
- 14
Source: project dashboard screenshot supplied October 30, 2026. Impressions are rounded as displayed. Reporting period, averaging method and hook rate methodology were not provided.
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