BRAND AMBASSADOR CASE STUDY / MAJESTY SKIS
Visibility
all winter.
MULTI-SEASON PARTNERSHIP
SKIING / PHOTOGRAPHY / STORIES
A long-term ambassador relationship built around real skiing.
Photography, social content and stories that travel from the mountain to the brand.
Majesty Skis
Long-term
North American ambassador
Skier, photographer
& storyteller
Social, editorial
& print
01 / THE RELATIONSHIP
Part of the skiing.
Part of the story.
My work with Majesty brings the brand into the mountains throughout the season, through the skiing I do and the photographs and stories I create.
It’s a multi-year North American ambassador relationship combining product visibility, original photography, Reels, Stories and editorial content. The work spans British Columbia, the Canadian Rockies, Japan, Patagonia and Türkiye.
Majesty’s team profile introduces me as a skier and photographer based in the Canadian Rockies. That connection to the sport is the starting point for the content.
View my Majesty athlete profile03 / SHARED BY MAJESTY
The brand keeps the story moving.
Majesty also shares my ski content on its own channels. These saved examples from the brand’s Instagram feed and Stories show photography and Majesty gear in use.
04 / EDITORIAL & PHOTOGRAPHY
Chasing powder.
Telling the whole story.
My Hokkaido feature brought together the skiing, the places and the equipment behind the trip.
Published on Majesty Skis America, “Chasing Powder Dreams in Hokkaido, Japan” pairs my writing with my photography from Kiroro, Niseko and central Hokkaido. The story follows the trip beyond individual turns, with touring, travel and first-hand experience on Majesty skis.
The feature includes the Vanguard Carbon, Supernova and Dirty Bear XL in the context of the skiing. Majesty also promoted the story through its newsletter.
Read the Hokkaido story on Majesty05 / PRINTED MARKETING
From the mountain.
Onto the page.
My photography also appears in Majesty’s printed marketing.
The “Explore our Bindings” spread shows the work in use: a mountain image supporting the brand’s product story beyond social media.
06 / GIVING BACK
Giving back to the brand.
Being a Majesty ambassador is a two-way relationship. I do my part by using the gear, sharing my experience and leaving honest, first-hand public reviews. It’s a way to give back to the brand while helping other skiers make informed decisions.
My January 2024 Supernova Carbon review on Skimo is one example, sharing my experience using the skis in the Canadian Rockies and Rogers Pass.
Read my Supernova Carbon reviewYOUR NEXT BRAND PROJECT
Planning a campaign like this?
Tell me about your brand, your goals and where you want to shoot. We can talk through the creative direction, production and next steps.
02 / SEASON-LONG VISIBILITY
On the mountain.
In the feed.
Reels and Stories keep Majesty present through the winter, with skis shown in use across different trips and conditions.
Figures reported in my brand partnership deck. The winter total is an aggregate view count, not unique viewers. The single-Reel figure is a separate example, not an additional total. These are saved results, rather than live analytics; the deck does not specify the winter.
A saved Reel example from the brand deck, showing 2.6M views.