GEAR-SEEDING CASE STUDY / ORTOVOX
PRODUCT SUPPORT
ORIGINAL CONTENT / COMMUNITY
A gear-seeding partnership brought to life through original posts,
a Magic Bag giveaway and regular use in the mountains.
PRODUCT SUPPORT / CONTENT / COMMUNITY
Original posts, product Stories and a giveaway connected ORTOVOX equipment with a climbing and skiing audience.
ORTOVOX
Gear seeding
Product support
Content creation
& giveaway activation
@iceclimbing
@howtoiceclimb
01 / THE PARTNERSHIP
ORTOVOX supplied gear. I used it in my climbing and skiing, created product posts and Stories, and ran a Magic Bag giveaway for my audience.
This was a gear-seeding partnership, not a paid campaign. The work connected the equipment with the activities it was made for, through dedicated content as well as the pack appearing naturally in other skiing shots.
The two posts below are selected examples of the content created through that relationship.
02 / THE CONTENT
01 · GIVEAWAY · 6 DECEMBER 2025
An ORTOVOX Magic Gear Bag 70L giveaway shared by @iceclimbing and @howtoiceclimb. The entry mechanic invited comments, follows and additional participation.
My account received 47 new followers from the Magic Bag giveaway. The call to action asked people to follow both my account and ORTOVOX. I don’t know how many people followed ORTOVOX.
Watch the giveaway ↗02 · PRODUCT CONTENT · 27 OCTOBER 2025
A dedicated post connecting the ORTOVOX LiTRIC pack with ice climbing content for a sport-specific audience.
View counts and creator follower results supplied by Tim. Public likes and comments checked 21 October 2026; the giveaway’s public count was 444 comments, presented here as approximately 450. These are snapshots, not a live feed. Instagram embeds may require cookies or sign-in; direct post links remain available.
03 / THE COMPARISON
My Magic Bag giveaway recorded approximately 2.1 times the views of the selected ORTOVOX Magic Bag giveaway.
| Post | Views* | Likes | Comments | Original |
|---|---|---|---|---|
| My Magic Bag giveaway@iceclimbing + @howtoiceclimb · 6 Dec 2025 | 72K | ≈1K | ≈450 | View post ↗ |
| ORTOVOX Magic Bag giveawaySelected brand-channel post · 2 Jul 2025 | 34K | 538 | 328 | View post ↗ |
| My LiTRIC ice climbing postSeparate content example · 27 Oct 2025 | 340K | ≈2.6K | 52 | View post ↗ |
*View counts supplied by Tim. The 2.1× figure is 72,000 ÷ 34,000, rounded. It compares these two specific giveaway posts, not average creator performance with average brand performance.
The selected creator giveaway recorded more views, public likes and comments than the selected brand giveaway. The LiTRIC post is a separate example, not a like-for-like comparison with either giveaway.
Different publication dates, creative, distribution and giveaway mechanics affect results. This is not a controlled test or an engagement-rate comparison. Views are not unique reach, and none of these figures establish purchases or attributable sales.
04 / PRODUCT STORIES
The Magic Bag Story showed the product carrying alpine climbing equipment and included a direct link to ORTOVOX’s website.
Story results supplied by Tim. The screenshot shows the published creative and link sticker, not an analytics panel. Clicks and taps are interaction counts, not confirmed purchases.
05 / PRODUCT CONVERSATIONS
The content also led to product conversations. These anonymized examples are reported by Tim; they indicate interest, not confirmed sales.
An existing ORTOVOX pack owner, who did not yet own an airbag pack, asked about my experience with LiTRIC.
After a snow-safety course, someone considering the S2 asked about Diract Voice as another option.
Someone who thought ORTOVOX was only available in Europe asked about finding LiTRIC in North America.
06 / BEYOND DEDICATED POSTS
The pack’s visibility extended beyond posts specifically about ORTOVOX.
My skiing content generated around 6 million views in the previous year, based on my own reporting. I estimate the pack appeared in the shots in about half of that content. It was part of the skiing, rather than necessarily the focus.
The 6 million figure covers all of that skiing content. It is not measured ORTOVOX reach, and the estimate does not establish how many views included the pack.
The pack also appeared in Majesty Skis’ marketing and Strait and Narrow content. Majesty Skis and Majesty Skis America share many of my tagged posts, and SkiUphill also shares the content, bringing it to additional relevant audiences. That extra reach has not been quantified here. The Japan gallery below includes imagery with the pack.
07 / THE TAKEAWAY
Gear seeding supported dedicated product content, a community giveaway, website traffic and product conversations, alongside ongoing visibility through actual use. The results show the different ways a product relationship can connect with an active outdoor audience, while keeping views, interactions, inquiries and sales distinct.